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Generation Z

A new report from Edited looks at Gen Z from six different countries

Big Bucks and Baggy Pants: New Report Examines Gen Z Tips and Trends

Former Coach CEO Lew Frankfort and Jide Zeitlin formed the Bleuacacia SPAC to raise $300 million to buy millennial and Gen Z-focused brands.

After Tense Tapestry Exit, Former CEO Jide Zeitlin Returns to Consumer Spotlight

Global consultancy firm Fashion Snoops listed sustainability, tech and other trends predicted to shape fashion through 2022.

How Macro Trends in Wellness and Inclusivity Will Shape Fashion Through 2022

A WGSN study presented at Project New York shows Generation Z is leading the charge against climate change and pressuring fashion to follow.

Responsible Fashion Becomes More Popular as Gen Z Speaks Out

Xeim published its Influencer Intelligence report documenting seven influencer marketing trends to watch out for in 2020.

Like Brands, Influencers Will Be Held to Higher Standards of Transparency in 2020

china gen z

Here’s How Brands Can Woo China’s 149 Million Gen Z Consumers

Chinese Luxury Shoppers Prefer Foreign Platforms When Shopping Online

‘Trust Gap’ With Chinese Luxury Shopping Sites Spells Opportunity for International Platforms

Streetwear and Athletic Footwear Brands Still Dominant Among Teens

Vans Gains Favor Among Teens as Athletic and Streetwear Brands Dominate Footwear Preference

Asos to Launch “Coming of Age” Brand, Collusion, October 1st

Asos Launches New Label Aimed Squarely at Gen Z

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