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2022 HOLIDAY LESSONS LEARNED: BLACK FRIDAY & CYBER MONDAY WEBINAR: December 6 / 11 AM ET

heritage denim

Wrangler 75th Anniversary Diamond Buckle crafted in collaboration with Montana Silversmiths

Wrangler to Auction Diamond Buckle to Support Next-Gen Rodeo Stars

Tilmann Wröbel and Themis Goudroubis' new brand, Handz, offers heritage-inspired, gender-free denim for indigo lovers of all ages.

Genderless Brand Pays Homage to Heritage Denim

Fashionary released “The Denim Manual, a Complete Visual Guide for the Denim Industry,” offering a look inside the business of denim.

Fashionary Releases Denim Manual Book for Blue Bloods

Wrangler expanded its Rooted Collection in support of local farmers with jeans and T-shirts made and grown in the U.S.

Wrangler Shows State Pride with Locally Made Denim

Wrangler is honoring its female followers with star-studded campaigns featuring Georgia May Jagger, Nellie Miller and Madison Outhier.
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Georgia May Jagger Fronts Wrangler’s Spring Heritage Campaign

Celebrate the Fourth of July with red, white and blue summer denim and non-denim garments that blue bloods are sure to love.

How to Celebrate Fourth of July in Red, White and Blue Fashion

A bronze statue of Levi Strauss was recently erected just outside of the Levi Strauss Museum in the German town of Buttenheim.

New Levi Strauss Statue Celebrates Blue Jeans’ Rich History

Levi’s opened its first-ever satellite archive in London, focusing on denim garments and jeans artifacts with a local flavor.

Levi’s Opens Satellite Archive in London

Heritage designs and colors are the latest extensions to the ongoing nostalgic trend, according to a new report by retail market intelligence company Edited.

Right on Cue, Brands Turn to Heritage Designs to Drive Sales

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