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Viral dance routines, pranks and simple glimpses into the daily lives of others spurred a content feeding frenzy.

Why Should Brands Be on TikTok? It’s ‘Where Culture Happens’

TikTok is partnering with Shopify to gives more than 1 million merchants the chance to capitalize on viral ads and reach younger audiences.

Why the Shopify-TikTok Alliance is Good for Small Merchants

A recent report from Bazaarvoice reveals that 39 percent of global shoppers have purchased from new brands during the Covid-19 pandemic.

88% of Shoppers Plan to Stick With Newly Discovered Brands Post-Covid

Walmart is getting in on Microsoft’s bid to acquire TikTok from Chinese technology company ByteDance, the retail giant confirmed to CNBC.

Could a Walmart-Microsoft Owned TikTok Spur Social Shopping in the US?

Burberry will open "luxury’s first social retail store" in partnership with technology giant Tencent in Shenzhen, China, on July 31.

Burberry and Tencent Are Building a New Kind of Store in China

Google launched mobile video shopping app Shoploop, while founders of The Urge created the new fashion-friendly visual search tool, Shnap.

What Google’s Shoploop Video App and Shnap’s ‘Shazam for Shopping’ Offer Fashion

Teen-friendly viral video app TikTok launched TikTok for Business to help brands court Gen Z on a platform that rivals Instagram and Snap.

Viral Video App TikTok Helps Brands Court Gen Z

Facebook hopes to help out its 160 million small businesses during the pandemic by letting them set up storefronts in its apps.

Facebook Shops Makes Waves, But Is it Enough to Help COVID-Hit SMBs?

Two out every three shoppers choose products based on brand reputation, according to the 2020 Bazaarvoice Shopper Experience Index.

Want To Drive Brand Trust? Apparel Shoppers Prefer Peer Reviews to ‘Expert’ Advice

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