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2022 HOLIDAY LESSONS LEARNED: BLACK FRIDAY & CYBER MONDAY WEBINAR: December 6 / 11 AM ET

Stephen Curry

Under Armour released five variations of its Genesis Curry Flow NFT.

Why Virtual Under Armour Sneakers Are Selling for Tens of Thousands of Dollars

Steph Curry laced up in Curry Flow 9 sneakers from his eponymous Under Armour brand to break the NBA's three-point record on Dec. 14, 2021 against the New York Knicks at Madison Square Garden.

2,974 Might Be Under Armour’s Favorite Number

Under Armour's Stephen Curry-centered Curry Brand will release Sesame Street-inspired colorways of its upcoming Curry Flow 9 sneaker

Stephen Curry Can Tell You How to Get to ‘Sesame Street’

The Golden State Warriors icon broke NBA records while wearing the Curry Flow 8 basketball sneaker created via Under Armour's Curry Brand.

Steph Curry Racks Up Records in First Season Sporting Signature Sneakers

Under Armour released an updated colorway of the Curry Flow 8 inspired by Devin Allen's photography

Under Armour Updates Curry’s Debut Sneaker for Black History Month

drops a career-high 62 in the #Curry8 Flow — You’ve never felt anything like these before. Get yours now."

Steph Curry’s 62-Point Sunday Smackdown Is Exactly What Under Armour Needs Right Now

At the 2020 MIT Sloan Retail Conference, Under Armour's consumer insights director highlighted the brand's post-Covid data strategies.

What Under Armour Learned From Consumers This Year

Steph Curry Tests the Curry Flow 8 on the Basketball Court.
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Steph Curry Talks ‘Crazy’ Tech in First Sneaker With New Under Armour Brand

See Curry Brand’s Debut Basketball Sneaker

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