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Macy's Taps TikTok Stars to Sell 'Style Not Size'
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After a Dip, Covid Pushed Influencer Marketing Even More
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The Clock is Ticking: Get Your Brand on This App
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Viral #BamaRush Phenomenon Explains Shopify's TikTok Deal
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Brands
How TikTok Helped This Denim Kickstarter Reach its Goal in 9 Hours
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Fashion Trends
Editor's Take: Dare to Step Into the World of #Bamarush Fashion
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How to Cultivate Loyalty with Next Gen Shoppers
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Brands
Puma Partners With One of TikTok’s Most Popular Users
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Westfield's Big New Attraction? Gen Z's Cultural Heartbeat
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Footwear
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Sustainability
Fashion Professors on Why Brands Need Gen Z’s 'System Thinkers'
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Denim
A Closet 'Purge Surge' Is Looming, Edited Says
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Fashion Trends
‘Coconut Girl Aesthetic’ Is TikTok's Latest Throwback Trend
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