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H&M and Dubit's Loooptopia on Roblox.

H&M Rewards Fashionistas for Recycling Clothes on Roblox

Sustainability-obsessed shoppers are eager to explore the commerce opportunities of the metaverse.

Is $5 Trillion Metaverse Driving Sustainable Consumption?

Levi’s is using digital methods to preserve its most historical denim pieces and present them to designers around the world for inspiration.

How Levi’s Uses Digital Methods to Preserve Historic Denim

The 2021 Circular Fashion Summit brought together industry stakeholders all over the world to experience the virtual realm of fashion.

Isko, Others Explore VR at the Circular Fashion Summit

ORTA's virtual reality experience is seen here, powered by virtual reality studio Muse VR. ORTA is bringing its denim to the metaverse, launching a circular, conscious collection designed for both the physical and virtual worlds.

ORTA Opens Up ‘MetaDENIMverse’ With Open Ticket Collection

Some fashion retailers are finding digital realities are helping to remove shopper friction both in-store and online.

Here’s How Blending Reality Can Seriously Increase Sales

Samsung and Dr Denim debuted the Z Flip Pocket Denim jean with a square pocket intended to fit the Samsung Galaxy Z Flip 3 foldable phone.

Samsung and Dr Denim Drop $1,100 Jeans

ORTA’s online virtual reality (VR) experience enables partners to view denim fabrics in 3D and reduces the need for physical sampling.

ORTA’s VR Experience Launch Aids Ambitions to Cut Carbon Footprint

Munich Fabric Start and Bluezone provided the first opportunity since the start of the pandemic to explore denim fabrics and trims in real life last week. Parts of the show, however, was still focused on the digital world the industry has adapted to during the global health crisis.

Bluezone Recap: Denim Mills Adjust to More Digital Future

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