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Miami Heat star Jimmy Butler has applied for his own apparel and beverage trademark called "Himmy Buckets."

Does Miami Heat Star Jimmy Butler Want to Build His Own Jordan Brand?

A patent office filing shows a trademark registration for the NBA sensation's nickname, covering apparel, footwear and other products.
By Matt Hickman

Latest In Business

Up Close Shameek Ghosh TrusTrace

Up Close: In Conversation with TrusTrace CEO Shameek Ghosh

Fordham University Fashion Law Institute founder and professor Susan Scafidi (center) with 2023 grads Spencer Mooney (left) and Jordan Phelan (right).

Fashion Law Institute Welcomes 14th Cohort

True Religion retail store sign in Philadelphia, PA

Shuffle Board: H&M CEO Joins The Fashion Pact, True Religion Names EVP, Nike Shuffles the Deck

Reward Work Act press conference

Reintroduced Bill Wants to Stop Stock Buybacks—Nike’s Included

eBay is seeking to give shoppers greater peace of mind—and ensure legislative compliance with counterfeit laws—through the acquisition of a new AI-powered authentication tool.

EBay Steps Up Authentication Efforts with Certilogo Acquisition

Store signage is seen at the A$AP Rocky Merch Launch at PacSun DTLA Flagship Store on July 16, 2021 in Los Angeles, California.

Shuffle Board: Asos Exec Joins Circular Startup, Pacsun co-CEO Retires  

Fashion Nova Customers Can Apply for Refunds From $4.2M Review-Fraud Settlement

Fashion Nova Customers Can Apply for Refunds From $4.2M Review-Fraud Settlement

People walk past the Nordstrom department store on 57th Street as it is decorated for Christmas on November 30, 2022, in New York City.

Shuffle Board: Nordstrom Names CFO, Allbirds Co-CEO Transition

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