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1-800-Flowers.com: A Lesson in Becoming a Perennial Success

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

There’s an advertising campaign depicting a husband who’s trying to stay out of the dog house by asking Amazon’s Alexa to order flowers for his wife. While transacting this type of commerce via voice might still seem like a new concept for a lot of people, it’s really just bringing the company at the heart of…

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