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2018 Consumers Are Different so Your Brands Need to be Too

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

“Uncertainty and change is the new normal.” With those words, Roberto Ramos, senior vice president of strategy at Doneger Group, began a presentation that encompassed the wide array of variables molding today’s society and distilled down the four discrete consumer groups that will emerge to affect creativity and commerce over the next year. Dubbed “The State…

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