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2018 Consumers Are Different so Your Brands Need to be Too

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

“Uncertainty and change is the new normal.” With those words, Roberto Ramos, senior vice president of strategy at Doneger Group, began a presentation that encompassed the wide array of variables molding today’s society and distilled down the four discrete consumer groups that will emerge to affect creativity and commerce over the next year. Dubbed “The State…

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