Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

2018 Consumers Are Different so Your Brands Need to be Too

“Uncertainty and change is the new normal.” With those words, Roberto Ramos, senior vice president of strategy at Doneger Group, began a presentation that encompassed the wide array of variables molding today’s society and distilled down the four discrete consumer groups that will emerge to affect creativity and commerce over the next year. Dubbed “The State…

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!