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‘Dupe Influencers’ Peddling Counterfeits on the Rise, AAFA Says

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

The American Apparel and Footwear Association’s new report documents the rise of a disturbing new digital trend. Social media stars are increasingly using their sway to steer consumers toward fake footwear, apparel and accessories, the group revealed. Influencers have been a part of the social media landscape for more than a decade, and have become…

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