This year’s Council of Fashion Designers of America (CFDA) Fashion Awards in New York City Monday, not only recognized fashion designers, journalists and influencers, but activists who interrupted the event shed some light on one of the biggest names in fashion reportedly contributing to forest destruction.
Dressed in formal wear for the event, activists from Rainforest Action Network’s (RAN) Out of Fashion campaign, displayed a large banner and handed out balloons and business cards printed with a parody logo of the demonstration’s target, Ralph Lauren. The logo features the brand’s name in its iconic navy and tan but positioned on a circular saw. RAN is accusing the luxury brand of making clothes at the expense of deforestation and human rights abuse and is urging it to adopt new policies that commit to using only forest-friendly fabrics in its products.
“Every year, millions of trees are turned into clothing through the use of forest fabrics like rayon and viscose,” Brihannala Morgan, RAN’s senior forest campaigner, said. “This scandal has been hidden in plain sight for too long, but no more. The time has come for the fashion industry, and in particular Ralph Lauren, to take responsibility for its impacts on people and the planet and to publicly adopt binding policies that prevent deforestation, human rights abuses and climate pollution from being woven into the fabrics Americans wear everyday.”
Morgan added, “There are some brands that are taking action on this issue, like H&M and Stella McCartney, but Ralph Lauren isn’t one of them, and there’s just no excuse. As one of the biggest fashion brands in the world, Ralph Lauren has the ability and resources to ensure that human rights abuses and forest destruction won’t be a part of their next collection.”
In addition to their live protest at the awards, RAN also called out Ralph Lauren over Twitter.
Many supporters of the organization’s campaign chimed in as well.
Ralph Lauren is just one of the brands among the “Fashion 15” group of companies RAN is urging to take responsibility for their supply chains, including Prada, LVMH, Tory Burch, Michael Kors, Vince, Guess, Velvet, L Brands, Forever 21, Under Armour, Footlocker, Abercrombie and Fitch, GAIAM and Beyond Yoga. RAN said it wants the brands to identify negative manufacturing components and develop commitments to protecting forests and human rights.