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Intimately’s Making Adaptive Undergarments for 600-Million-Strong Market: On Brand

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

The fashion industry has long been reliant on exclusivity and cachet to drive desire and bolster its bottom line. But in the process, the sector has overlooked a multitude of shoppers who don’t fit into its archaic framework for the ideal consumer. Over the course of the past year, brands have had to confront their…

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