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Intimately’s Making Adaptive Undergarments for 600-Million-Strong Market: On Brand

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

The fashion industry has long been reliant on exclusivity and cachet to drive desire and bolster its bottom line. But in the process, the sector has overlooked a multitude of shoppers who don’t fit into its archaic framework for the ideal consumer. Over the course of the past year, brands have had to confront their…

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