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Adidas Has a 3-Prong Plan to Gain Market Share

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The Adidas Group mapped out a five-year plan to grow its football, running and Originals categories at an investor event Wednesday in Herzogenaurach, Germany. Each category has been assigned specific goals to significantly improve Adidas’ top and bottom line, with the end goal to have its football and Originals categories lead in every market by 2020, and to have running gain dramatic market share.

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