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Adidas Joins Fashion Brands Stocking 132% More Chinese New Year Apparel

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Adidas is celebrating the Chinese New Year with a special collection riffing on the Asian nation’s cultural heritage. The Year of the Rat, as this year is known, will be ushered in on a sea of apparel, the latest being Adidas’ celebratory performance and lifestyle capsule influenced by the Tang Dynasty, which last ruled in…

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