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Adidas Joins Fashion Brands Stocking 132% More Chinese New Year Apparel

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Adidas is celebrating the Chinese New Year with a special collection riffing on the Asian nation’s cultural heritage. The Year of the Rat, as this year is known, will be ushered in on a sea of apparel, the latest being Adidas’ celebratory performance and lifestyle capsule influenced by the Tang Dynasty, which last ruled in…

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