Adidas and Delta Galil Industries have collaborated on full-range underwear collections for Adidas Originals and Badge of Sport.
The Spring-Summer collections use super soft cotton and high-tech stretch fabrics to support comfort and movement. The collections are identified by a unifying message “Comfort is Our Sport.”
The sporting goods company said the value of comfort continues to grow across all generations and how consumers feel as they move through their day matters now more than ever.
The new Adidas underwear collections offer a range of underwear separates, including thongs, bikinis, briefs, trunks and boxer shorts, plus an assortment of bralettes, bramis, tank tops, body suits and T-shirts. The collections offer sizes XS-3XL, with prices between $15-$48.
Key fabrics include Adicolor Comfort Flex Cotton that incorporates Delta Galil’s Realasting technology to maintain the fabrics’ feel and shape after repeated washes. The line uses Tencel for added softness and breathability, 720° stretch for an individualized flex fit for every body, Innoband Tech for invisible coverage plus an ergonomic fit, Refibra, recycled and dye-free yarn and Real Cool Cotton that’s quick drying and moisture wicking.
“We’re experiencing a significant shift in the way people value intimate apparel and comfort, and both are being prioritized in a bigger way than ever before,” said Victoria Vandagriff, president of D2 Brands at Delta Galil, a manufacturer and marketer of branded and private label apparel products. “Delta Galil has a long history of serving this market and we are thrilled to introduce these versatile adidas ranges with the world. Comfort in this category is key and these collections are made to move with the wearer.”
The men’s collections will debut across the APAC, EMEA, Europe and Latin America regions, with the women’s collections launching in the same regions, as well as North America. The Adidas Originals and Badge of Sport underwear collections are shoppable now in-store and with select online retailers globally, including DTLR, Nordstrom, Amazon and Zalando, and coming soon to adidas.com.