Adidas Outdoor continues to cater to the urban adventurer, and its newly unveiled Myshelter Collection of outerwear is designed specifically for the city-dwelling consumer who appreciates the technical excellence and all-weather protection offered by purpose-built outdoor apparel.
Adidas created the elements-protective outerwear after examining the weather conditions of major global cities, with a specific focus on the climates of London, New York, Shanghai and Tokyo. The Myshelter Rain Jacket, the collection’s initial piece, will be available beginning Sept. 2 for $230 and with features a fully seam-sealed construction with a breathable membrane to keep wearers dry and comfortable come rain, sleet or hail.
Adidas Outdoor’s general manager Tim Janaway described the collection’s urban focus as appealing to a wider variety of consumers than the outdoor industry typically considers.
“With Myshelter we want to empower people to spend time outdoors. Not just in the great outdoors, but in urban environments,” Janaway explained. “Thanks to the latest in outdoor technology, the Myshelter Rain Jacket allows our creators to be creative outdoors living their lives, no matter the weather. Myshelter encourages them to explore and keeps them protected and comfortable.”
The Myshelter Rain Jacket isn’t simply an outdoor rain jacket packaged for urban consumers, however. Targeting consumers who travel for work in a variety of weather conditions, the rain jacket comes with a “unique carry strap design” that allows the user to either wear, tote or stow the jacket as the changing weather dictates.
The removable, packable hood features a high collar and a back yoke overlay construction adding yet another layer between the wearer and the elements. For safety, a “statement yellow” base color highlighted by black reflective logos and branding helps to increase the wearer’s visibility during truly severe weather.
Following the rain jacket’s launch, the Myshelter collection will release new products to fulfill Adidas Outdoor’s vision of developing a complete line of “weather-specific, technical outerwear that seamlessly blends function with style.”
Already, two “streetwise” Myshelter Parkas are being teased on the Adidas Outdoor website—one designed for cold weather and the other for rain. The Climaheat Parka will reportedly feature Primaloft Gold insulation for warmth while the Three-in-One Rain Parka transforms quickly from one state to another.