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Adidas Outdoor Brand Director Reveals the Strategy Behind the Reorg

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Adidas Outdoor has a new attitude and mission to court casual consumers alongside traditional outdoor enthusiasts. Some time ago, Tim Janaway, general manager for Global Outdoor at Adidas, sat down with the brand’s board of directors and presented a new plan for its official outdoor channel, Adidas Outdoor. Janaway asked for more resources, more leeway to…

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