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Adidas Outdoor Brand Director Reveals the Strategy Behind the Reorg

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Adidas Outdoor has a new attitude and mission to court casual consumers alongside traditional outdoor enthusiasts. Some time ago, Tim Janaway, general manager for Global Outdoor at Adidas, sat down with the brand’s board of directors and presented a new plan for its official outdoor channel, Adidas Outdoor. Janaway asked for more resources, more leeway to…

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