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Adidas Trademarked Stripes Can’t Go Sideways, EU Judges Rule

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Adidas AG lost a European Union court fight for broader trademark protection of its iconic three-stripe logo. The sportswear giant’s trademark on three slanted bands doesn’t apply to stripes going vertically, horizontally or other directions, the EU General Court in Luxembourg ruled on Wednesday. The company failed to show such branding had a “distinctive character,”…

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