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Adidas Trademarked Stripes Can’t Go Sideways, EU Judges Rule

Adidas AG lost a European Union court fight for broader trademark protection of its iconic three-stripe logo. The sportswear giant’s trademark on three slanted bands doesn’t apply to stripes going vertically, horizontally or other directions, the EU General Court in Luxembourg ruled on Wednesday. The company failed to show such branding had a “distinctive character,”…

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