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After Tough Year, JC Penney Backs Off RFID



Last year, JC Penney announced plans to use RFID–or radio-frequency identification–to track all of its products; last week, a spokesperson from the department store told just-style that full RFID implementation had been postponed until “a later date.”

JC Penney will continue to use some RFID tagging in bras, footwear, jewelry, and denim, but they’ve scaled back their larger goals as “part of a cost saving initiative”–which makes sense, given JC Penney’s recent financial woes. The spokesperson added that JC Penney still sees “the value and benefits of RFID, and will continue exploring the opportunity to further deploy the technology at a later date.”