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Is Amazon Missing a “Prime” Opportunity in Apparel?

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Though Amazon seems to have big plans for fashion, the vast majority of apparel on its e-commerce platform are listed by third parties, overlooking the potential to reach more of its valuable Prime member base by increasing trusted, first-party, Prime-eligible listings. A new Coresight Research report, “Amazon Apparel: Who Is Selling What? An Analysis of…

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