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Is Amazon Missing a “Prime” Opportunity in Apparel?

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Though Amazon seems to have big plans for fashion, the vast majority of apparel on its e-commerce platform are listed by third parties, overlooking the potential to reach more of its valuable Prime member base by increasing trusted, first-party, Prime-eligible listings. A new Coresight Research report, “Amazon Apparel: Who Is Selling What? An Analysis of…

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