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Supposed Grassroots Campaign Smearing Amazon Exposed as Work of Rivals

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A supposed grass-roots campaign to expose Amazon’s unsavory business practices has been revealed to be the work of the company’s largest rivals. The Free and Fair Markets Initiative (FFMI), which boasted the support of everyday citizens (like members of a labor union, a professor from Boston and a businessman from California) took aim at Amazon…

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