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Amazon Pilots Year-Long Pop-up Initiative to Reinvigorate UK High Street

In an effort to resuscitate the fading high street brick-and-mortar business, Amazon is spearheading a new SME pilot program in the U.K. The initiative, dubbed “Clicks and Mortar,” will provide more than 100 online brands with the opportunity to sell at 10 physical pop-up shops across the U.K. for one year, according to a statement from…

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