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Amazon Has a Big Advertising Business. Walmart Wants One Too

Walmart Inc. is big in almost every way—4,755 stores, 1.5 million employees and $380 billion in revenue in the U.S. alone. But one part of the world’s largest retailer remains minuscule. “We have a tiny ad business,” Chief Executive Officer Doug McMillon told investors in October. “It could be bigger.” With about 300 million shoppers visiting its…

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