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American Giant Collabs With Samuel Adams: ‘Cheers to Good Company’

American Giant, the Made in USA apparel company, and Samuel Adams, the American brewer of craft beer, released a limited-edition lager–American Crafted–made with domestically sourced ingredients to kick off Independence Day celebrations.

In the spirit of gathering again with the people who make life enjoyable, American Giant and Samuel Adams are teaming up in honor of the nation’s birthday with their “Cheers to Good Company” collaboration, a celebration of community, friendship and shared bonds. American Giant’s attitude toward making apparel goes hand-in-hand with Samuel Adams’ approach to brewing. Both brands share a common thread in their respect for and commitment to innovation and creativity, while pulling inspiration from their heritage to rethink the ordinary.

Brewed in collaboration with American Giant, American Crafted is made with domestically sourced hops from Michigan and malt from Malteurop Malting Company in Milwaukee and Valley Malt in Hadley, Mass. American Crafted retails for $16 for a four-pack of 16-ounce cans and is available at Samuel Adams’ Massachusetts and Cincinnati taprooms and for online order pick-up at samueladams.com/american-giant, and for sampling at American Giant retail locations.

American Giant, the Made in USA apparel company, and Samuel Adams released a limited-edition lager–American Crafted for Independence Day.
An American Giant-Samuel Adams T-shirt. Courtesy

To complement the lager, American Giant designed a high quality, limited-edition T-shirt and classic full-zip sweatshirt, a silhouette that has come to be known as “the greatest hoodie ever made.” The limited-edition gear is 100 percent sourced and produced in the U.S.

“American Giant and Samuel Adams are all about two things–quality and values–simple as that,” Bayard Winthrop, CEO and founder of American Giant, said. “Using the highest quality ingredients is of the utmost importance, whether for a classic sweatshirt that can be passed down for generations or a carefully crafted beer. We’re proud to work with Samuel Adams, a company that shares our commitment to quality and craft.”

Founded in 2011, which makes simply designed, premium clothing for men and, approaches each garment meticulously with high quality materials, fabric, design details and stitching, while investing in domestic farmers and communities.