British catalog retailer Argos announced the launch of an exclusive UK fashion range with Cherokee, which will offer an array of clothing, accessories and footwear for the autumn/winter 2015 season.
Customers will have the ability to choose from an array of high quality, stylish and affordable designs which will be available this summer online and in stores. New lines will also be added throughout the course of the season.
David Robinson, chief operating officer at Argo, explained, “Part of our transformation strategy is to broaden our product ranges and bring on board more great brands which our customers know and want. Cherokee is already a well-established clothing brand with UK shoppers and we are pleased to be able to offer our customers convenient, nationwide access to a range of new, quality Cherokee products later this year.”
A fully integrated marketing campaign will be the supporter of this collaboration, including in-store point-of-sale and social and digital media to support the ‘Feels Good’ aura the Cherokee brand offers.
Henry Stupp, Cherokee Global Brand’s CEO, said, “We are looking forward to the continued globalization of the Cherokee brand through our new partnership with Argos. The UK market, in particular, enjoys extremely high awareness and consumer satisfaction with Cherokee branded products.”
Stupp continued, “We believe the collaboration with Argos through online, catalogue and in-store will provide a great home, with a successful, growth-oriented partner that is able to fully realize the potential of the Cherokee brand in a region where demand exists for high-quality, Cherokee fashion at affordable prices.”
A number of respectable fashion brands are already available at Argos, including Puma, Firetrap, and Baby Converse, as well as other brands new to the company including Bose, KitchenAid, and Habitat.