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Ascena’s New Leader to Launch Global Sourcing Initiative

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Ascena Retail Group, the company behind women’s retailers  Lane BryantDressbarn, Catherines,  Maurices, and  Justice, has named Ronnie Robinson the new president and leader of its global sourcing initiative. The initiative is aimed at “leveraging [Ascena’s] sourcing capability across all brands,” according to president and CEO David Jaffe.

Robinson, who began his career at UK retailer Marks & Spencer, became the sourcing VP of Tween Brands (formerly Limited Too, Inc) in 2001; in 2009, Tween Brands became part of Ascena.

While direct sourcing has been mentioned as a key component of the initiative, few details have been made publicly available. Mike Rayden, Tween Brands president and CEO, will provide support as the initiative’s executive sponsor, and told the press that global sourcing will allow Ascena to “create a single direct sourcing organization that supports all Ascena brands.”


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