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Asos Launches New Label Aimed Squarely at Gen Z

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Asos has launched a new, gender-fluid, Gen Z-focused private label line set to launch in October. The U.K.-based online retailer tapped six young creatives to serve as brand consultants for its Collusion line, which Asos said rethinks fashion categorization. It’s “a new-to-market fashion proposition anchored by the ideals of collaboration, inclusivity and experimentation,” Asos said….

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