Avery Dennison RBIS, a global leader in labeling and packaging materials and solutions, recently opened a Customer Design and Innovation Center (CDIC) in Los Angeles. The 15,000-square-foot facility is located in the city’s Arts District. The center will provide apparel brands with consumer insights and the latest trend information, and equip apparel companies with custom embellishment and analysis tools to create sustainable designs that will better convey their brand.
The center, the third of its kind, was made specifically to the interests of Los Angeles focusing on denim, surf and skate markets, and will collaborate with the California design community to create unique branding. Other locations include a center in Miamisburg, Ohio, which focuses on information solutions, and one in Dusseldorf, Germany, which offers a full range of RBIS capabilities and is the model for the Los Angeles facility.
Shawn Neville, Avery Dennison RBIS president, said, “The CDIC is a place where our customers can integrate art, science, and sustainability through our proprietary trends and creative services, while leveraging our leading edge capabilities including brand protection, RFID, and high-definition digital graphics.
According to the results of the company’s recently released “Power of Branding Solutions” study, conducted to determine whether individual label, tag and packaging of a garment influences consumers’ likelihood of purchase, a perfect mix of on-garment branding through labels, tags and packaging could help increase consumer purchase intent by about 17 percent.
Avery Dennison RBIS offers sustainable solutions through packaging for apparel, footwear and accessories. The newest of these solutions is a plant-derived bio-plastic—an alternative to conventional polyethylene—made from Brazilian sugarcane. Others include labels made from 100 percent recycled polyester yarn, Forest Stewardship Council certified paper for graphic tickets, tags and labels, and recycled plastic ticket fasteners. These will all be displayed at the new CDIC, along with Avery Dennison’s Greenprint tool, which helps brands understand the importance of using environmentally sustainable materials when branding and packaging products.