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Bebe Stores Acquires Brookstone Brand and Remaining Assets

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Bebe and Brookstone, two retailers whose brick-and-mortar operations suffered amid the regression of the American mall, have sought new life from a joint venture with private equity firm and brand manager Bluestar Alliance. Bebe, a contemporary women’s lifestyle brand that formerly operated physical stores before closing all but one of its New York City locations last…

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