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Bernard Chaus Inc. Signals Its Evolution with Change to BCI Brands

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Bernard Chaus, Inc. has officially re-branded to BCI Brands, and the change will come with a website revamp and revised brand collateral. The shift was spurred by CEO Ariel Chaus’ buyback of all the company’s shares from the Camuto Group last fall. The company had owned Chaus since 2015, when it officially bought all remaining…

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