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Bonobos Expands Business Model to Include Try-Before-You-Buy Option

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Bonobos is revolutionizing its “guideshops” with a new program that allows consumers to try on their custom-measured wares before buying. Since last August, Bonobos has been testing a new model with Boston-area consumers, which it’s calling “Ship. Try. Buy.” The program allows shoppers to pick up to 12 garments in their desired sizes and styles…

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