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A New Report Named These Brands ‘Genius’ Status for Their Agility

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Despite retail’s uncertainty, some brands are still coming out ahead with their advanced initiatives, past investment assessments and responsiveness to new trends. L2, a business intelligence firm, recently ranked 2,303 brands in its “In the Company of Genius 2017” report, and 94 brands, including Adidas, Amazon and Nike, earned the genius moniker for their ability to adapt to…

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