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A New Report Named These Brands ‘Genius’ Status for Their Agility

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Despite retail’s uncertainty, some brands are still coming out ahead with their advanced initiatives, past investment assessments and responsiveness to new trends. L2, a business intelligence firm, recently ranked 2,303 brands in its “In the Company of Genius 2017” report, and 94 brands, including Adidas, Amazon and Nike, earned the genius moniker for their ability to adapt to…

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