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Retail Group Urges Washington to Take on Counterfeit Sellers on Amazon

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Retailers are banding together to take on a common enemy: counterfeits. Specifically, those that have proliferated, largely unchecked, on popular online marketplaces. The newly formed Buy Safe America Coalition, which announced its establishment Friday, is made up of more than a dozen industry associations including the American Apparel and Footwear Association (AAFA), the Fashion Jewelry…

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