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Shuffle Board: Cat Footwear Gets New President, WTO Chief Stepping Down and Higg Names VP



Chip Coe was named global brand president of Cat Footwear, a division of Wolverine World Wide Inc.

Coe has more than two decades of global brand-building experience and has held several leadership positions within Wolverine World Wide since joining the company in 2010. Most recently, he served as senior vice president of strategy, leading business development initiatives and the company’s consumer insights and market intelligence functions.

In his new role, Coe will report to Chris Hufnagel, a member of Wolverine’s executive leadership team and global brand president of Merrell.

Cat Footwear produces shoes and boots that represent the long-standing values of the Cat and Caterpillar brands and is known for manufacturing rugged casual footwear.


Edited, a retail decision platform that houses a large source of real-time product data, announced that Stephen Collins joined the company as a non-executive board director, and will help advise Edited leadership on global growth plans and market presence expansion, with a focus on the U.S.

Collins most recently served as president and CEO for marketing technology provider Monetate, where he led its successful sale to Kibo Commerce and Vista Equity Partners. Collins currently also sits on the boards of advertising technology provider Kenshoo and provides strategic advisory services through Luca Partners LLC.

Founded in London by Geoff Watts and Julia Fowler in 2009, Edited is used by more than 200 leading brands and retailers to optimize their buying and merchandising decisions. The Edited platform tracks over 2.5 billion products worldwide.



At a virtual meeting of all WTO members, World Trade Organization (WTO) director-general Roberto Azevêdo announced that he would step down on Aug. 31, cutting his second term short by exactly one year.

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Azevêdo said bringing forward his departure would allow members to select his successor in the coming months, without diverting political energy and attention from preparations for the 12th Ministerial Conference set to be held in 2021.

Azevêdo is the sixth director-general of the WTO. He assumed the post on Sept. 1, 2013, serving a four-year term. At a meeting of the general council in February 2017, WTO members agreed by consensus to appoint him for a second four-year term.



DHL Supply Chain appointed Kraig Foreman as president of e-commerce in North America.

As a member of the North American board of directors and head of the new e-commerce sector, Foreman will lead the development and implementation of a dedicated strategy in North America to help DHL Supply Chain’s e-commerce customers realize their growth ambitions. His focus will be on building out the operational and commercial platform that DHL Supply Chain has established in recent years to support e-commerce supply chains, which already includes 25 dedicated sites shipping 150 million units annually.

Foreman joined DHL Supply Chain in Canada in 1996 and has worked in a number of roles in sectors including retail, consumer goods and automotive in the U.S. and Canada.



Malouf has reorganized its sales team in response to a changing retail environment within the bedding and furniture industry. The company divided four of its specialty retail districts and assigned new territory managers to oversee accounts in those areas.

New territory managers are Jackson Loveday, Rocky Mountain District; Chase Clark, Southwest District; Karen Pixton, Midwest South District; and Danny Peterson, Midwest North District. Each manager is responsible for consulting with accounts on product customization and merchandising solutions and managing field sales representatives in their territory.

Malouf offers a wide range of innovative products, including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers.


Higg Co.

Higg Co., a San Francisco-based technology company founded in 2019, appointed former Nike executive Del Hudson as vice president of marketing and communications.

The technology company was spun out of the Sustainable Apparel Coalition (SAC) last year. Supporting the apparel, footwear and textile industries to scale digitalization of sustainability data across global supply chains is Higg Co.’s current priority.

Hudson will oversee brand marketing, communications and stakeholder relations for the company. Since launching a year ago, Higg Co. has expanded product offerings to include brand assessments, upgraded the Higg Index user experience, enabled completion of more than 10,000 factory assessments in more than 80 countries and now employs more than 50 people.

At Nike, Hudson held various leadership roles in global communications and sustainable business innovation. After Nike, Hudson headed the North American office for U.K.-based circular economy think tank the Ellen MacArthur Foundation., a virtual fitting and styling solution for retailers, announced the formation of an advisory board to be chaired by Paul Rosengard.

Rosengard is currently executive vice president and head of wholesale and licensing for True Religion. Prior to that, he served as president of Li & Fung’s Men’s Apparel Group and group president of Premium Brands at Perry Ellis International.