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Shuffle Board: CEO Changes at Anthropologie, Coach and Barco Uniforms; New EVPs at NRF and Dollar Tree



Urban Outfitters Inc. announced a that Hillary Super stepped down as global CEO at Anthropologie Group after four years and that Tricia D. Smith has joined the company as the new global CEO.

Smith spent more than 26 years with Nordstrom, where she was executive vice president (EVP) and general merchandise manager of women’s, young contemporary, designer and specialized apparel. In 2019, she left Nordstrom to become EVP and chief merchandising officer of Tilly’s.

National Retail Federation

The National Retail Federation (NRF) announced that former Macy’s Inc. chief marketing officer Martine Reardon is joining the NRF executive management team as chief marketing officer and executive vice president of content and membership.

Reardon will be responsible for driving NRF’s marketing, event content and membership strategy. She will identify key partnerships, objectives and necessary investments to achieve the organization’s short-term and long-term goals to advance the interests of the industry.

Reardon served as Macy’s chief marketing officer from 2012 through 2016. She led the company’s 1,300-person marketing organization, including advertising, creative, strategy, brand development, social, mobile and digital media, public relations, cause marketing, media planning, and consumer data and insights for more than 800 stores and In addition, she presided over the Macy’s Thanksgiving Day Parade, the Fourth of July fireworks shows and tentpole fashion extravaganzas in New York City and key markets around the country.

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Dollar Tree

Dollar Tree Inc. announced that Alasdair James joined the organization as executive vice president of merchandising and supply chain.

James most recently served as CEO at Pier 1 Imports, after serving as president of Kmart for several years.

In December 2019, following the consolidation of its Dollar Tree and Family Dollar Store support centers, the company merged its merchandising and store operations functions under enterprise leaders to enhance the alignment of communication, strategies and initiatives for both of its business segments. To support future growth plans and to ensure depth of capabilities, expertise and leadership across its broader merchandising, sourcing, and supply chain divisions, the company has added this key executive role.

James will be responsible for merchandising, global sourcing, marketing, inventory management and logistics, and will report to Michael Witynski, president and CEO. Richard McNeely, enterprise chief merchandising officer, and Michael Lech, chief logistics officer, will report to James.

Dollar Tree operated 15,685 stores across 48 states and five Canadian provinces as of Jan. 30 under the brands of Dollar Tree, Family Dollar and Dollar Tree Canada.



Tapestry Inc. appointed Todd Kahn as CEO and brand president of Coach following a comprehensive search.

In this role, Kahn is responsible for all aspects of the brand globally, reporting to Joanne Crevoiserat, CEO of Tapestry Inc.

Hillary Super left as global CEO at Anthropologie Group and was succeeded by Tricia D. Smith, while Tapestry named Todd Kahn as Coach CEO.
Todd Kahn Courtesy

Kahn joined the company in January 2008 and has held a number of leadership roles within the organization, most recently serving as interim CEO and brand president of Coach since July 2020.

New York-based Tapestry’s portfolio includes luxury lifestyle brands Coach, Kate Spade and Stuart Weitzman.


Patagonia, the Ventura, Calif.-based outdoor apparel manufacturer, hired Matthijs Visch as general manager of Patagonia EMEA.

In this post, Visch will oversee Patagonia’s growing business in the Europe, Middle East and Africa region, which includes more than 230 employees and 11 stores.

Visch will build on the success and strong environmental position established by previous general manager Ryan Gellert, who has transitioned into the role of global CEO of holding company Patagonia Works, after six years of leading Patagonia’s team in EMEA.


Wolverine World Wide Inc. appointed Kathleen Wilson-Thompson to its board of directors, effective May 5.

Wilson-Thompson currently serves on the board at Tesla Inc. Earlier this year, she retired as executive vice president and global chief human resources officer at Walgreens Boots Alliance Inc., a global retail pharmacy, health and wellness destination.

The company’s portfolio includes Merrell, Saucony, Sperry, Hush Puppies, Wolverine, Keds, Chaco, Bates and Stride Rite.

Barco Uniforms

Barco Uniforms appointed Ron Wagenseil as its president and CEO.

Wagenseil joined Barco’s board of advisors in 2020 to help the company begin its journey of digital transformation, offering counsel based on his innovative mindset and leadership experience in consumer products. His contributions while serving on the board made it clear that he would be instrumental in leading Barco to elevate its mission to innovate with purpose.

Wagenseil has worked with brands such as Nike, VF Corp., Disney, Reebok and Delta Apparel.

Since 2006, Barco has partnered with ABC to curate authentic Grey’s Anatomy by Barco professional wear. Barco’s purpose is also evident in two of its best-selling sustainable scrub brands, Barco One and Skechers by Barco, both made from recycled plastic bottles in an effort to reduce the volume of plastic in the ocean.

Barco Uniforms is headquartered in Los Angeles with approximately 225 employees across multiple disciplines including design, product development, marketing, sales, supply chain and distribution.


EShop World

EShop World (ESW), a cross-border e-commerce technology and services provider, appointed Martim Avillez Oliveira as chief commercial officer for EMEA and APAC.

Oliveira is a former executive vice president at global supply chain and logistics specialist at Li & Fung. In his new role, Oliveira will drive ESW’s strategic growth and development with a focus on crafting routes to market within and between the EMEA and APAC that enable retailers and brands to meet the latent demand for direct-to-consumer (D2C) engagement in these territories. Oliveira previously served as a member of ESW’s Retail Advisory Council, providing strategic guidance and amplifying the company’s cross-border e-commerce proposition globally.

Oliveira is also an advisor to Tiger Chark, a New York- based strategic advisory firm.

ESW is the cross-border e-commerce solutions provider, empowering brands and retailers to make global shopping better, safer, simpler and faster, end-to-end, from compliance, data security, fraud protection, taxes and tariffs to checkout, delivery, returns, customer service and demand generation.


Optoro, a specialist in returns technology, appointed Fumbi Chima, global chief information officer (CIO) of BECU Credit Union and previously CIO of Adidas, and Julia Taxin, general partner at Grotech Ventures, to its board of directors.

The Optoro board represents a diverse and versatile set of skills, experiences and perspectives needed to actualize the next stage of growth for the company. With Chima and Taxin’s counsel, Optoro is poised to advance returns technology for its growing customer base of retailers and brands.

Optoro is a provider of returns technology for retailers and brands, using data and real-time decision-making to make returns better for customers, retailers and the planet. Retailers and brands, including Best Buy, Ikea, Target and Staples, trust Optoro’s solution to make returns a strategic advantage for their business and enable sustainability initiatives across their supply chain.