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Shuffle Board: CEO Changes at Hanesbrands, Patagonia, Reformation and Browzwear

Brands

Hanesbrands

Hanesbrands announced that its board of directors has appointed Stephen B. Bratspies as CEO and board member, effective Aug. 3.

Bratspies will succeed Gerald W. Evans Jr., who previously announced his plans to retire after a 37-year career at Hanesbrands.

Bratspies brings more than 25 years of retail, digital and consumer product leadership experience to Hanes. Most recently, he served as chief merchandising officer at Walmart Inc. where he managed $330 billion in sales, drove a major merchandising transformation initiative, and accelerated comp-store sales and market share gains. Bratspies will relocate to Winston-Salem, N.C., where Hanesbrands is headquartered.

His prior leadership positions at Walmart included executive vice president (EVP) of general merchandise, EVP of food and senior vice president (SVP) of marketing. Earlier in his career, Bratspies served as chief marketing officer for Specialty Brands, held various management positions at PepsiCo Inc.’s Frito-Lay North America division and was a management consultant with A.T. Kearney.

Evans will oversee the leadership transition until August and remain as an advisor to the company through 2021.

Hanesbrands is a marketer of everyday basic innerwear and activewear apparel in the Americas, Europe, Australia and Asia-Pacific. The company sells its products under the Hanes, Champion, Bonds, DIM, Maidenform, Bali, Playtex, Lovable, Bras N Things, Nur Die/Nur Der, Alternative, L’eggs, JMS/Just My Size, Wonderbra, Berlei and Gear for Sports brands.

Patagonia

After 12 years with the company, Rose Marcario is stepping down from her role as Patagonia’s president and CEO.

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Marcario was instrumental in leading the company through the most prosperous time in its 47-year history and has been recognized by global leaders for her success in advocating and advancing climate and environmental policies.

With founder Yvon Chouinard, Marcario started an organic food company, Patagonia Provisions, and along with the Rodale Institute and Dr. Bronner’s, she developed the Regenerative Organic Certification for workers and farmers rights, animal welfare and regenerative soil practices. She also founded the company’s in-house venture fund and Patagonia Action Works, a digital hub for environmental activists.

Marcario also spearheaded the Outdoor Retailer trade show’s move to Colorado from Utah as a way to leverage brand strength for conservation goals, and she oversaw the company’s strategy to protect millions of acres of land, including Bears Ears National Monument in Utah, Jumbo Valley in British Columbia, Canada, and the Arctic National Wildlife Refuge in Alaska.

In 2015, President Barack Obama awarded her as a Champion of Change for her support of working families.

Patagonia’s transition will be led by chief operating officer Doug Freeman.

Reformation

After starting the company in 2009, Reformation founder and chief executive Yael Aflalo said Friday that she’s stepping down from her role, effective immediately.

Following accusations of racism, Aflalo admitted her failures publicly in an Instagram post, and pledged to update the company’s quarterly sustainability report to include goals and metrics on diversity and inclusion and publish them, “put more emphasis on working with Black creators throughout the creative process,” and strive to feature more “authentic diversity” in its imagery and branding.

Reformation’s current president Hali Borenstein, will assume Aflalo’s role.

Raul Peñaranda

Tom Murry, former CEO of Calvin Klein, announced his return to the fashion industry, joining forces with Colombo-Venezuelan designer Raul Peñaranda.

Murry is coming on board as CEO. The company will still be based in New York City, with Peñaranda continuing on as creative director.

Peñaranda recently showed his 21st collection of luxury women’s wear at New York Fashion Week in February.

During Murry’s 17-year tenure at Calvin Klein, the brand grew to $8 billion in global retail sales in 2013 from $2.8 billion in 2003. Murry is also in discussions with now Calvin Klein owner PVH Corp. about the former Calvin Klein flagship store at 654 Madison Avenue.

Browzwear

Browzwear announced the adoption of a new collective leadership structure meant to better position the company to thrive in an increasingly competitive environment.

As a result, co-founders Sharon Lim and Avihay Feld will become co-CEOs of the company. The new, shared leadership structure will amplify the strengths of each, enabling the company to speed technological innovation while also providing active leadership within an industry where digital transformation proves increasingly imperative.

Feld has been serving as chief product officer since 2012. He will build on his track record of executing major strategic and technical advancements to drive innovation in customer-centric products and services. Immediate plans include the creation of a platform that utilizes the 3D garment as a major element in the industry’s digital transformation and bringing more value to brands by conquering new frontiers such as e-commerce.

Lim, who has been CEO since 2012, will increase her interaction with stakeholder groups, grow the clients base in new geographies, expand strategic partnerships, establish a strong ecosystem, and spearhead the development of Browzwear’s enterprise business. She will continue to work directly with strategic partners, customers, and the industry to facilitate acceleration in digital transformation projects.

Retail

TechStyle Fashion Group

TechStyle Fashion Group, known for its membership-based digital brands Fabletics, Savage X Fenty, JustFab, ShoeDazzle and FabKids, appointed Nina Fuhrman as chief merchant for JustFab and ShoeDazzle.

Fuhrman will be based at TechStyle’s global headquarters in El Segundo, Calif.

As chief merchant, Fuhrman will oversee design and product strategy for all merchandising categories for TechStyle’s JustFab and ShoeDazzle brands. She will also be responsible for leading a data-driven, customer-centric team toward effective end-to-end inventory management across merchandising, design, planning and production functions.

Most recently, Fuhrman served as vice president (VP) and general manager of FabFitFun Style, where she led a cross-functional team to build an omnichannel apparel vertical within the FabFitFun ecosystem. Prior to that, she served as head of retail strategy at Ideo, a design consulting firm.

BigCommerce

BigCommerce, an open SaaS e-commerce platform, announced that Jim Herbert joined the company as VP and general manager for EMEA (Europe, Middle East and Africa).

Herbert will lead the company’s European operations, working to extend BigCommerce’s presence in continental Europe, the Middle East and Africa. He is replacing Mark Adams, who has led the U.K. office since its opening in 2018 and will be leaving to take over as CEO of Attraqt, which is also a BigCommerce technology partner.

Herbert joins BigCommerce from AyataCommerce, an e-commerce systems integrator and consulting service, where he served as interim CEO. Prior to AyataCommerce, Herbert held leadership roles at Digitas, Zetman, Greenlight Commerce and Practiv.

With a combination of easy-to-use, enterprise-level features and flexibility, BigCommerce powers more than 60,000 B2B and direct-to-consumer online stores across 120 countries, including brands such as Avery Dennison, Ben & Jerry’s, Bliss, Burrow, Skullcandy, Sony and Woolrich.

J.Jill

J.Jill Inc. appointed Shelley Milano to its board of directors. Milano is EVP and chief human resources officer for L Brands, owner of the Victoria’s Secret, Pink and Bath & Body Works brands.

Prior to joining L Brands in 2015, she served in executive leadership positions with Eddie Bauer Inc., Starbucks Corp. and Honda of America Manufacturing. Milano is also a member of the boards of Urban Hardwoods and Bartell Drugs.

J.Jill, headquartered in Boston, is an omnichannel retailer and women’s apparel brand, with more than 280 stores nationwide.

Finance

TSG

TSG Consumer Partners, a private equity firm focused exclusively on the branded consumer and retail sectors, promoted Erik Johnson and Ed Wong to managing directors.

Johnson joined TSG in 2011 and is involved with new investment opportunities, as well as leading the firm’s environmental, social and governance (ESG) strategy. Johnson also helps oversee TSG’s investments in BrewDog, Huda Beauty, Joe Hudson’s Collision Centers and SweetWater Brewing Company.

Wong has also been a part of TSG since 2011 and is involved in the evaluation and execution of new investment opportunities, as well as overseeing companies within TSG’s portfolio. He works with a number of TSG partner companies, including Pathway Vet Alliance, Power Stop, Revolution Beauty and CorePower Yoga, and worked with past and present partner companies Planet Fitness and Revolve through their IPOs.

Tradeshift

Tradeshift, a specialist in supply chain payments and marketplaces, announced that Carrie Dolan joined the company as chief financial officer (CFO).

Dolan joins Tradeshift from pay-per-mile car insurance startup Metromile, where she was instrumental in scaling the company and more than doubling revenues, while also achieving product profitability. Prior to that, she was CFO of Lending Club, where she helped grow the company into one of the world’s largest online marketplaces, connecting borrowers and investors.

Dolan’s appointment is the latest in a series of senior hires made by Tradeshift since the beginning of the year designed to support a strategic focus on core growth areas in payments, finance and marketplaces. More than 1.5 million companies across 190 countries trust Tradeshift to process over $500 billion in transaction value.