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Shuffle Board: New CEOs Named at Lenzing and Serta Simmons, C-Suite Moves at Edited and Vestiaire Collective



Cellulosic fiber company Lenzing appointed Cord Prinzhorn as its interim CEO.

Lenzing appointed Cord Prinzhorn as interim CEO and Serta Simmons Bedding said Shelley Huff, its chief operating officer, was named CEO.
Cord Prinzhorn Courtesy

This came after the Supervisory Board of Lenzing AG came to a mutual agreement in September with longtime CEO Stefan Doboczky to terminate his contract before the end of his term.

Prinzhorn has been a member of Lenzing’s Supervisory Board since April. When Prinzhorn assumes the role of CEO on Thursday, his Supervisory Board mandate will be suspended for the time being.


Kornit Digital Ltd., a market leader in digital textile production technologies, appointed Jae Hyun (Jay) Lee as a strategic advisor to the company and board of directors.

The company plans to subsequently nominate Lee for election to the board at Kornit’s 2022 annual shareholder meeting. Lee brings nearly three decades of international executive leadership and a comprehensive background in e-commerce and digital marketplaces, including nearly two decades at global commerce and third-party marketplace leader eBay, where he was responsible for the management and oversight of its international markets.

Apparel Impact Institute

The Apparel Impact Institute (Aii), an organization for driving scalable solutions for the apparel and footwear industry, welcomed Devon Rothwell, vice president of revenue at Condé Nast, to its board of directors.

With a nearly 30-year career in media, Rothwell brings an important industry perspective to Aii’s leadership. At Condé Nast, Rothwell leads a team of strategic sales, marketing and brand directors who work with clients to identify marketing solutions and build partnerships.


Serta Simmons Bedding

Lenzing appointed Cord Prinzhorn as interim CEO and Serta Simmons Bedding said Shelley Huff, its chief operating officer, was named CEO.
Shelley Huff Courtesy

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Serta Simmons Bedding (SSB), one of North America’s largest sleep companies, announced that Shelley Huff, chief operating officer of SSB and CEO of Tuft & Needle, was named CEO of SSB, effective Dec. 1.

Huff succeeds David Swift, who will retire from his post after serving as chairman of the board of directors of Dawn Holdings Inc., SSB’s parent company, since 2013 and as chairman and CEO of SSB since 2019. Huff will also join the board of Dawn Holdings on Dec. 1.

In conjunction with Huff assuming the role of CEO, the company has appointed David Porter as non-executive chairman. Porter is a retail executive with more than 30 years of leadership experience at companies including Walmart, DreamWorks Animation and Microsoft, where he currently serves as corporate vice president responsible for the company’s direct-to-consumer global retail business.

Huff joined SSB in July 2020 as executive vice president of direct-to-consumer of SSB and CEO of Tuft & Needle and was promoted to chief operating officer in April 2021.

Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns the Simmons brand and Tuft & Needle direct-to-consumer mattress brand. SSB operates 27 plants in the U.S. and Canada.



Edited, which provides retail intelligence, market strategy and enterprise data, announced that Juliana Prather has joined the company as its first chief marketing officer (CMO).

In this newly created role, Prather will join Edited’s senior leadership team and lead marketing initiatives to elevate Edited’s product line of retail intelligence solutions.

Most recently, Prather was a principal consultant at Grant Juerey, where she developed and launched the Strategic Greenhouse, a proprietary workshop designed to help founders develop compelling brand stories and formulate strategies for obtaining pre-seed investments. Prior to that, Prather was the CMO at The Marena Group, where she designed and executed growth strategies to expand and elevate the brand, driving business domestically and opening up new distribution globally.

Vestiaire Collective

Vestiaire Collective, a fashion resale app, strengthened its leadership team with the appointments of three new executives that will help bring strong marketing, business and product acumen to further accelerate business growth.

Vestiaire Collective appointed Klemen Drole as chief technology, product and data officer, Arnaud Collin as chief revenue officer and Bernard Osta as chief strategy officer.



Attabotics, a 3D robotics supply chain company, announced the expansion of its board with the additions of Dave MacDonald as chair and Gary Moss to the role of chair of the Audit Committee.

MacDonald is a venture partner at the Leaders Fund, a Toronto-based venture capital firm focused on enterprise software and SaaS companies. Moss is an advisory board member for Won For All, a purpose-driven, leadership development agency for athletes and their stakeholders in the business of sports, and is also president of Vantage Management Consultants, Inc., where he advises companies in the sustainable packaging, manufacturing and distribution industries.

Attabotics replaces the rows and aisles of traditional fulfillment centers with a patented storage structure and robotics shuttles that utilize horizontal and vertical space, reducing a company’s warehouse needs by 85 percent. Attabotics has been adopted by major brands, including Nordstrom, and other retailers across apparel, food and beverage, and home goods. Attabotics is based in Calgary, Canada, with fulfillment centers across the United States and Canada.