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Shuffle Board: Reebok, PVH Land New Executive Talent

Brands

PVH Corp.

PVH Corp., parent company to Calvin Klein and Tommy Hilfiger, announced that Stefan Larsson, president, will be named CEO, effective Feb. 1. Larsson, 46, will succeed Manny Chirico, 63, the company’s CEO since 2006. Chirico will continue as chairman of the board of directors.

Larsson joined PVH in June 2019 in the newly created role of president, overseeing the company’s branded businesses and regions, and reporting directly to Chirico with the plan to succeed him. Prior to joining PVH, Larsson was CEO of Ralph Lauren Corp., after previously serving as global president of Old Navy, a division of Gap Inc.

Under Chirico’s leadership, PVH transformed from a North America-based men’s wear company to one of the largest fashion and lifestyle companies in the world. He led three major acquisitions and integrations during this time, creating a global and diversified retail and supply footprint, a workforce of approximately 40,000 associates, and growing revenues to almost $10 billion in 2019 from $1.4 billion prior to the Calvin Klein acquisition.

In addition to Calvin Klein and Tommy Hilfiger, PVH’s brand portfolio includes Van Heusen, Izod, Arrow, Warner’s, Olga and Geoffrey Beene.

Reebok

Reebok appointed Kerby Jean-Raymond as vice president of creative direction.

In his new role, Jean-Raymond will head up all design disciplines for Reebok, working in tandem with its product, global marketing and development teams to implement his new design strategy across all of the brand’s consumer touch points. He will serve on the senior leadership team, reporting to the company’s president, Matt O’Toole.

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Jean-Raymond founded New York men’s and women’s contemporary apparel label Pyer Moss 2013. Reebok’s relationship with the designer originated four years ago through a collaboration with the culturally relevant label on a line of streetwear and shoes.

His work in the industry has garnered industry awards and accolades, including 2020’s CFDA Award for American Menswear Designer of the Year, along with Harlem’s Fashion Row Designer of the Year. Jean-Raymond also recently collaborated with global fashion house Kering on a platform for industry innovators dubbed Your Friends in New York, which is slated to include a fashion incubator program.

The designer will help spearhead Reebok’s Product with Purpose program, set to launch in 2021, that will underscore the brand’s United Against Racism commitments enacted this summer in the light of nationwide protests over social justice. Reebok products created under Jean-Raymond’s direction will arrive in 2022, the company said.

Retail

American Eagle Outfitters

American Eagle Outfitters Inc. appointed Steven A. Davis to its board as an independent director.

The appointment expands the company’s board to nine directors, including eight independents, and builds on the board’s expertise and diversity. Davis is the former chairman and CEO of Bob Evans Farms, bringing more than 30 years of experience leading iconic consumer brands. He previously served in a variety of executive and management roles with Yum Brands and Kraft General Foods, where he led the successful launch of new products and marketing campaigns for longstanding American brands.

Davis also serves on numerous community and professional organizations and sits on several corporate boards, including PPG Industries, Albertsons Companies and Marathon Petroleum Corporation. He previously served on the Boards of CenturyLink, Walgreens Boots Alliance and the Sonic Corporation.

Five Below

Five Below Inc., a value retailer for teens, tweens and beyond, announced that Zuhairah Scott Washington was appointed an independent member of its board of directors. Washington becomes the third female member of nine non-employee directors.

She is currently the senior vice president and global head of Strategic Partners, Lodging and Vacation Rentals at Expedia Group, whose brands include Expedia, Hotels.com, Orbitz and VRBO. She also founded Kahnoodle, which was named to Entrepreneur Magazine’s 100 Brilliant Companies of 2012.

Founded in 2002 and headquartered in Philadelphia, Five Below has more than 1,000 stores in 38 states.

Logistics

DHL

DHL Global Forwarding, the air and ocean freight specialist of DHL Group, announced that Tim Robertson will succeed Bill Meahl as CEO for DHL Global Forwarding Americas.

Meahl is retiring after a career that has spanned almost four decades at DHL. Robertson will be reporting directly to Tim Scharwath, CEO DHL Global Forwarding, Freight.

Robertson joined DHL in 2002 as vice president of strategic development for the Forwarding division, followed by several management positions in operations, business development, and marketing and sales in the Americas region and Europe. In 2018, Robertson was appointed as chief information officer of DHL Global Forwarding Americas.

In his new appointment as regional CEO, Robertson will be responsible for the management of DHL Global Forwarding business activities including leading more than 7,500 employees across 16 countries.

Meahl’s retirement is effective September 2021. Leading up to that retirement date, he will serve in an advisory role.

Ruby Has

Christine Warren has joined Ruby Has as vice president of client success overseeing customer service, account management and solutions.

Warren comes to Ruby Has after over 13 years at Radial, where she quickly moved through progressive roles to become senior director of client success.

This hire comes at a key time in Ruby Has’ growth, with multiple expansions having taken place this year. The company established a national footprint by adding a new location in Kentucky in March, and recently more than tripled its existing fulfillment center space in both its Las Vegas and Ontario, Canada locations.

Ruby Has is a fast-growing, e-commerce fulfillment providers for direct-to-consumer brands and retailers.

Trade

International Trade Center

Pamela Coke-Hamilton has become the new executive director of the International Trade Center (ITC).

The ITC, a joint cooperation agency of the World Trade Organization (WTO) and the United Nations Conference on Trade and Development (UNCTAD), complements the government-led work of those two agencies by helping businesses in developing countries translate the negotiated multilateral trade agreements into concrete trade and economic opportunities. The three agencies jointly carry out regular technical assistance activities and training to help businesses enhance their export capacity and further integrate into the global economy.

Coke-Hamilton of Jamaica was appointed as the ITC’s eighth executive director by the WTO’s former director-general, Roberto Azevêdo, and UNCTAD’s secretary-general, Mukhisa Kituyi. She succeeds Arancha González Laya of Spain and was the director of UNCTAD’s Division on International Trade and Commodities. Coke-Hamilton has extensive governmental and institutional experience in promoting trade for micro, small and medium enterprises in developing countries.