The CFDA and the activewear brand are joining forces for Fashion Targets Breast Cancer (FTBC), a U.K.-based campaign that funds breast cancer research and works with industry members to support those affected by the disease. For October, Fabletics co-founder Kate Hudson will also serve as the FTBC Ambassador.
“I feel so honored to be an ambassador for Fashion Targets Breast Cancer,” Hudson said. “As a longtime supporter of the cause, I believe being given the opportunity to lend your voice and creativity to empower, support and spread awareness is a beautiful thing.”
In honor of the collaboration, National Women’s Health & Fitness Day and October’s Breast Cancer Awareness Month, Fabletics will debut an FTBC-branded outfit on Sept. 28. All proceeds from the three-piece capri, sports bra and tank set will benefit the campaign. Fabletics will also host its own FTBC event and donate a percentage of sales to the campaign’s programs.
FTBC was established by Ralph Lauren in 1996 and is today endowed to the CFDA Foundation. Five years ago, FTBC joined forces with The New York Community Trust to form a grantmaking program for breast cancer screening, treatment and survival. Guided by a fashion industry representative advisory committee, FTBC created the Fashion Targets Breast Cancer Fund to aid women with breast cancer, providing grants to help immigrant, low-income and minority women impacted by breast cancer.
“We couldn’t be more excited to have Kate join the history and legacy of Fashion Targets Breast Cancer,” CFDA CEO and president Steven Kolb said. “With Fabletics’ focus on health and fitness, Kate is a perfect Ambassador to the cause and understands the importance of how fashion can support philanthropic endeavors.”