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Champion Inks ABG Deal for Muhammad Ali Brand

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Champion Athleticwear and Authentic Brands Group (ABG) announced a multi-year collaboration on Wednesday for the Muhammad Ali brand. Through the partnership, the late boxing icon will be the muse for a comprehensive, global campaign that will include integration across the Champion platforms and a series of product collections and limited-edition drops. Champion will utilize heavyweight…

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