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Chico’s to Grow Global Ecommerce with Borderfree

Women’s specialty retailer Chico’s FAS, Inc. has partnered with Borderfree, a leader in building platform solutions for international ecommerce, to expand its online selling capabilities with shoppers in over 100 countries and territories worldwide, in more than 60 currencies.

The fashion conglomerate, which owns and operates the Chico’s brand, White House Black Market, Soma and Boston Proper, will make available its range of specialty apparel, intimates, accessories and other products offered in stores across the U.S. and Canada to more than two billion global consumers through Borderfree’s platform.

Chico’s will also benefit from Borderfree’s logistic and transaction support, and will be able to leverage consumer insights, local market data gleaned from the partnership, as well as develop international marketing strategies and promotional campaigns with third-party partners.

Borderfree CEO Michael DeSimone, said, “Chico’s FAS offers a compelling suite of sophisticated women’s brands that are a great fit for the international marketplace. He added, “We are pleased to work with Chico’s FAS to capture existing international demand for its offerings and use our years of insight and experience in cross-border ecommerce to support and accelerate the company’s global growth.”

Borderfree manages all aspects of the international shopping experience, including site localization, multi-currency pricing, payment processing, fraud management, landed cost calculation, customs clearance and brokerage and global logistics services while maintaining the integrity of our customers’ brand and the consumer experience.

Miki Berardelli, president of digital commerce and chief marketing officer for Chico’s FAS, said the company is eager to “tap Borderfree as a strategic partner to help Chico’s FAS serve international shoppers with ease and consistency.” She added, “From logistics to fraud management to market insights, we look forward to leveraging the Borderfree platform to the fullest extent to grow our international presence while maintaining the core values of our brands.”