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Chico’s Announces New Direct to Consumer Lingerie Venture

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Chico’s wants consumers to know that its newest venture, TellTale, is not your mother’s lingerie brand. On Wednesday Chico’s FAS, Inc. announced the launch of its new intimate apparel line, which will cater to women ages 25-40. The direct-to-consumer label’s collection of bras and underwear is “rooted in the idea of sensuality, comfort and self-expression,”…

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