Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Chico’s Announces New Direct to Consumer Lingerie Venture

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Chico’s wants consumers to know that its newest venture, TellTale, is not your mother’s lingerie brand. On Wednesday Chico’s FAS, Inc. announced the launch of its new intimate apparel line, which will cater to women ages 25-40. The direct-to-consumer label’s collection of bras and underwear is “rooted in the idea of sensuality, comfort and self-expression,”…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands