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Shuffle Board: C. Wonder Taps Christian Siriano, Lands’ End Names Next CEO, Skechers and Soma Name SVPs


Lands’ End

Lands’ End Inc. announced that Andrew McLean, president, international, of American Eagle Outfitters, will join Lands’ End as CEO-designate and as a member of the board of directors on Nov. 1.

McLean will assume the role of CEO following the planned retirement of Jerome Griffith at the conclusion of Lands’ End’s 2022 fiscal year ending Jan. 27.

After the CEO transition, Griffith will continue to serve as a director and is expected to be nominated for re-election to the board at the company’s 2023 annual meeting of stockholders. As part of this transition, he will become executive vice chair after he retires as CEO.

Hudson’s Bay

Hudson’s Bay announced that Wayne Drummond will be retiring from the company and Sophia Hwang-Judiesch will replace him as president, effective Sept. 19.

Hwang-Judiesch will report to Richard Baker, governor and executive chairman of HBC and join The Bay’s executive committee led by Iain Nairn, president and CEO, The Bay. Last year, The Bay (digital) and Hudson’s Bay (stores) announced that its store fleet and e-commerce business would operate as two separate businesses, accelerating its digital-first transformation.

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Most recently, Hwang-Judiesch was vice president of strategic initiatives at Ulta Beauty.

The Bay operates featuring Marketplace, one of the largest premium life and style digital platforms in Canada, with a connection to a network of 84 Hudson’s Bay stores. The Bay and Hudson’s Bay operate under the HBC brand portfolio.


Chico’s FAS Inc. appointed Christine Munnelly as senior vice president (SVP) of merchandising and design at Soma.

Munnelly will be responsible for the product, design and overall strategy for Soma and will report directly to Molly Langenstein, CEO and president of Chico’s FAS. Most recently, she served as SVP of merchandising at Ascena, where she led merchandising for Ann Taylor and Loft.

NRF Foundation

The NRF Foundation board of directors named two new members during its latest meeting.

The new board members are University of Maryland Smith School of Business director of undergraduate career programming Ashlee Chicoine and Columbia College Chicago undergraduate and 2022 NRF Foundation Next Generation Scholar Robert Davison Long.

The NRF Foundation board is comprised of professionals who support the organization’s mission to connect people to life-changing opportunities in retail in communities nationwide through career resources, training and scholarships.The NRF Foundation board is chaired by Bloomingdale’s chairman and CEO Tony Spring.



After nearly three decades with Skechers, senior vice president (SVP) of domestic sales Rick Graham announced his retirement from the global lifestyle and performance brand.

Through his tenure with Skechers, Graham was also a key account manager, regional manager and vice president (VP) of sales-women’s. The company has promoted Pete Calichman, a member of the Skechers team since 2017, to succeed Graham in this position. Graham and Calichman will work together through the end of 2022.

Calichman brings to the role more than 25 years of footwear industry experience, chiefly at Saucony where he started as a sales representative and eventually became VP of sales, national accounts. After a few years as VP of sales with Stride Rite, Calichman joined Skechers as VP of women’s: outdoor, sport, sport-active, before his promotion to SVP of domestic sales.

Skechers USA Inc. designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children.

Lands’ End named AEO exec Andrew McLean CEO-designate, and Chico's appointed Christine Munnelly as SVP of merchandising and design at Soma.
A Skechers store in Hong Kong. Budrul Chukrut/SOPA Images/LightRocket via Getty Images

C. Wonder by Christian Siriano

Xcel Brands Inc. announced that Christian Siriano was appointed creative director of C. Wonder by Christian Siriano, which will launch in spring of 2023.

Siriano, who will continue to design his own collection, will also serve as the public face and voice of the brand, including appearing on HSN’s broadcast and streaming service in 2023. C. Wonder’s product assortment includes apparel and accessories basics, and home and entertaining products. C. Wonder by Christian Siriano will offer similar products at afforable prices.

Xcel Brands is one of the largest apparel providers within the interactive TV market and is strategically investing in livestreaming technology platforms and partnerships. In addition to C. Wonder by Christian Siriano, the company produces and distributes sportswear and dresses under the Halston and H Halston labels. and owns the Judith Ripka and Lolgo by Lori Goldstein brands as well as a minority stake in Isaac Mizrahi and Longaberger home products and livestreaming platform.

Brunt Workwear

Brunt Workwear, a footwear and apparel brand designed for construction workers and tradespeople, appointed a new senior management team.

Sarah Litt was named senior director of customer loyalty and retention after most recently serving as the director of retention at TheRealReal. Ryan Shingledecker was appointed director of marketing. He was most recently director of growth at Mizzen+Main.

New director of apparel Matt Thompson was most recently vice president of merchandising at Legendary Whitetails at Harley-Davidson. Colton Vosburg was named director of footwear, after serving most of his career at Under Armour building multiple product lines such as the Recovery Footwear Divison and sporting sectors such as the Lacrosse/Golf and Soccer Division, and new director of customer experience Ruth Trieger has 13 years of experience across multiple customer experience positions such as Patagonia and Bright Cellars.

The company recently expanded into apparel after breakout success with its work boots and raised a $20 million Series B round with participation from growth-equity firm Stripes and real estate developer TF Cornerstone.


Marianna Friedman

Marianna Friedman was named director of global public relations and corporate communications at Dickies.

Friedman joins as the newest member of the global marketing leadership team, reporting into Sarah Crockett, Dickies global chief marketing officer. She will be managing the external PR agency partners as well as Meredith Motheral, senior coordinator, global public relations and corporate communications.

Prior to joining Dickies, Friedman worked in large-scale commercial and fashion brands such as Nike/Converse, Gap, L’Oréal, Topshop and LVMH.


XPO Logistics

XPO Logistics Inc., a provider of freight transportation services, appointed Jay Silberkleit as chief information officer (CIO), effective upon the spin-off of XPO’s brokered transportation platform.

Silberkleit will succeed Mario Harik, XPO’s current CIO and president, less-than-truckload (LTL)–North America. Harik will become CEO of XPO once the planned spin-off is complete.

Silberkleit joined XPO as vice president, enterprise architecture in 2012, shortly after the company was founded, and was instrumental in the creation of XPO’s technology ecosystem, including its digital brokerage platform. In 2021, he was named senior vice president, technology, with responsibility for the company’s LTL optimization initiatives.

XPO Logistics also announced that Jared Weisfeld will become chief strategy officer of RXO. Weisfeld, most recently with Jefferies Financial Group, was appointed chief strategy officer for XPO’s North American transportation division. He will be responsible for RXO’s strategy and analysis of growth opportunities when the spin-off is complete and will oversee RXO’s engagement with the investment community. He reports to Drew Wilkerson, who will be CEO of RXO, and currently serves as president, transportation-North America, at XPO.

XPO intends to spin off its asset-light brokered transportation platform from its asset-based LTL business, creating two separate, publicly traded companies. XPO expects to complete the spin-off in the fourth quarter. The company’s global network serves 50,000 shippers with approximately 749 locations and 43,000 employees, and is headquartered in Greenwich, Conn.


Attabotics, a 3D supply chain system for modern commerce, appointed Richard Cheung as the company’s chief financial officer (CFO).

Cheung will lead the finance and administrative team at Attabotics as it embarks on its journey to scale the business. Most recently, Cheung was the CFO at a privately held e-commerce platform for channel partners.

Cheung also served as CFO at GeoComply Solutions, Inc, a fraud prevention and cybersecurity solution gaming company and TIO Networks Corp, a fintech company acquired by PayPal Inc. in 2017.

Attabotics’ fulfillment system condenses typical warehouse space by creating a single, vertical storage structure that uses 3D robotic shuttles internally to store and pick goods for workers on the outside perimeter to ship. This architecture maximizes the flexibility and speed of warehouse processes while maintaining a cost-effective and eco-friendly methodology.  Attabotics is based in Calgary, Canada, with fulfillment centers across the United States and Canada.



Pattern, an e-commerce acceleration company, announced the addition of former Amazon and Whitebox executive Rob Hahn as chief operating officer (COO).

The company will lean on Hahn’s expertise to accelerate the growth of the logistics and fulfillment layers of Pattern’s e-commerce acceleration platform.

While at Amazon, Hahn served as a senior leader and pioneering innovator of the company’s automated fulfillment centers. Most recently, he served as COO at Whitebox, where he built the company’s global fulfillment network from the ground up.

Since its founding in 2013, Pattern has grown to more than 1,200 employees operating from 22 global locations. Hundreds of global brands, including Amazon,,, eBay, Tmall and JD, depend on Pattern’s e-commerce acceleration platform to drive revenue growth on D2C websites and across hundreds of global marketplaces.