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E-Commerce Buoys Columbia Sportswear Through the Pandemic

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

While Columbia Sportswear’s business, like most in the apparel industry, has been hit hard by the coronavirus pandemic, the company’s e-commerce sales have been a bright spot. This is particularly true of the brand’s outdoor apparel and gear, and footwear, with consumers looking for fresh clothing and materials for hiking, climbing and walking as states…

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