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Columbia Sportswear Dives Into Footwear to Fight Sales-Impacting Headwinds

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

Columbia Sportswear is investing in its namesake and Sorel brands in 2020, with a focus on footwear, as it tries to navigate climate, regional and China-related issues. Like many companies, Columbia has seen an impact from the coronavirus, as well as difficult market conditions in Asia and South America, and warmer-than-usual weather across the globe,…

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