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Columbia Sportswear Dives Into Footwear to Fight Sales-Impacting Headwinds

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Columbia Sportswear is investing in its namesake and Sorel brands in 2020, with a focus on footwear, as it tries to navigate climate, regional and China-related issues. Like many companies, Columbia has seen an impact from the coronavirus, as well as difficult market conditions in Asia and South America, and warmer-than-usual weather across the globe,…

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