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Columbia Sportswear Dives Into Footwear to Fight Sales-Impacting Headwinds

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Columbia Sportswear is investing in its namesake and Sorel brands in 2020, with a focus on footwear, as it tries to navigate climate, regional and China-related issues. Like many companies, Columbia has seen an impact from the coronavirus, as well as difficult market conditions in Asia and South America, and warmer-than-usual weather across the globe,…

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