Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Competition for Trendy Designers Gets Hot

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Hot new designers are being eagerly sought by major luxury houses and the most popular among them are quickly being snapped up.

So says Paris-based Renzo Rosso, billionaire founder of the Diesel brand of stone-washed jeans.

Two young UK fashion brands that Rosso had been watching —- J.W. Anderson and Nicholas Kirkwood — were recently acquired by LVMH.

Rosso was thinking about investing in the two, but LVMH got to them first.

Besides running fashion brands Viktor & Rolf and Marni, Rosso monitors the progress of up and coming designers who might be potential hires or whose labels have global potential.

Among the factors behind the increasing interest in young new designers is the slowing growth of mature, big name brands such as Louis Vuitton and Gucci and the fast-fashion phenomenon.

 

Tags

Related Articles

More from our brands

Access exclusive content Become a Member Today!