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Trademark Infringement Is on the Rise—and Brands Are Spending Furiously to Fight It

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

A new study suggests that the vital act of choosing and protecting a brand trademark has become fraught with trouble and litigation as infringement becomes increasingly commonplace. It’s not enough that choosing a unique and legal mark has become overly complicated in an industry crowded with trademarks and new intellectual properties. Protecting existing trademarks has…

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