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Trademark Infringement Is on the Rise—and Brands Are Spending Furiously to Fight It

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

A new study suggests that the vital act of choosing and protecting a brand trademark has become fraught with trouble and litigation as infringement becomes increasingly commonplace. It’s not enough that choosing a unique and legal mark has become overly complicated in an industry crowded with trademarks and new intellectual properties. Protecting existing trademarks has…

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