Summer calls for cool, breathable, easy-wearing cotton, and Cotton Incorporated is doing its part to demystify getting dressed for the season’s sweltering temperatures.
Building on its livecast fashion show with Amazon last fall, the nonprofit research and promotion company for the U.S. cotton industry launched a limited-time shop on the online retail giant where consumers can find a selection of cotton apparel curated to fit their lifestyles and occasions.
Available to shop now through Aug. 31, the Cotton Style House Collection at amazon.com/shopcotton is inspired by eight social media influencers from around the country with more than 1.5 million Instagram followers combined, who are “making an impact in the fashion world,” said Irma Martinez, the celebrity stylist who assembled the collection and has created photo-ready looks for Serena Williams, Sofia Vergara and Pitbull.
“The Cotton Style House Collection lets you easily purchase the summer’s hottest looks with just a couple clicks,” said Marissa Barlin, director of strategic alliances for Cotton Incorporated. “Whether you’re on the go, working out, hitting the town at night, or jetting off on your next vacation, it’s cotton’s breathability and versatility that can take you through your day.”
The On-the-Go-Getter assortment, taking cues from Pam Hetlinger (@pamhetlinger) and Becky Hillyard (@cellajaneblog), includes a western-style shirt from Levi’s, a denim topper by J.Crew Mercantile and a patch-pocket chino from Daily Ritual, an Amazon Brand.
Shoppers with travel on the brain will find resort-ready styles in the Jetsetter collection inspired by Patrick Negri (@patrickvannegri) and Melissa Fuchs (@fashionambitionist), the Goop executive and blogger whose elaborate marriage proposal recently played out in front of the world on Instagram Stories. Women’s options include a flirty Tbags frock, a pom pom-embellished striped dress, and a Levi’s off-the-shoulder ruffled top.
Men, meanwhile, have a number of versatile airport-ready selections on offer, including short-sleeve button-downs from Theory, Perry Ellis and Amazon’s Goodthreads brand, and a chambray shirt by J.Crew Mercantile.
Consumers looking to make a memorable entrance will find eye-catching fashion in the Show Stopper collection, including suit and jean jackets from Theory and a corduroy blazer from Unsuited by Kenneth Cole for men. For women, options include a C/Meo Collective short-sleeve denim minidress, a picnic-ready black-and-white gingham midi and blush-colored wrap-front exposed-back top. Styles were inspired by Steven Onoja (@stevenonoja) and Jill Wallace (@littleblackboots).
And for the fitness-focused shopper, the Wellness Warrior lifestyle collection riffs on the sweat style for which Melody Acevedo (@melodyslife) and Gregory Davalos (@gregorydava) are known. Brands including Under Armour, Puma x Selena Gomez and American Apparel offer an array of women’s leggings, sweatshirts, tees and cardigans. Men can shop sweatpants and sweatshirts from Adidas, Lacoste and select other brands.
All products have four stars or higher, though some products haven’t been reviewed yet, and many are available through Prime Wardrobe, Amazon’s try-before-you-buy offering that charges customers only when they decide which products they want to keep at home.
For three days only, consumers can experience Cotton House Style Collection in real life at a pop-up in The Hamptons in Montauk Beach, N.Y. Visitors to the event from July 26-28 will be able to shop select styles and enjoy experiences focused on fashion, wellness and entertainment, said Cotton Incorporated. Panel talks, workshops and other themed activities will spotlight “the latest trends in cotton,” the company added.
Martinez, the stylist, believes the Cotton House Style Collection contains a little bit of something for everyone. “The best thing about the collection is that—much like the fabric that is its center-piece—every apparel category is versatile, offering shoppers an opportunity to see themselves in the unique pieces from a diverse set of versatile brands and designers.”