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How Justin Bieber is Helping 90s Brands Unseat Fast Fashion

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Brands—especially those with roots in the 90s—are threatening fast-fashion dominance. Names like Ralph Lauren, Calvin Klein and Tommy Hilfiger ruled the racks decades ago but ultimately they were pushed aside as consumer tastes changed, precipitated in part by the entrance of fast fashion. Now, it seems the pendulum might be swinging back in their favor….

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