Terms of the deal were not disclosed. Founded in Denmark by three young entrepreneurs in 2015, the digitally native brand is known for its sustainably, ethically made women’s and men’s underwear, activewear and base layers.
Delta Galil said it plans to bring the brand to consumers worldwide and to extend the Organic Basics product line to include items for babies and kids, as well as additional items for women and men. The collection will launch globally in 2023.
“Organic Basics is a digital brand with sustainability and ethical production at its core and these values align perfectly with Delta Galil’s focus on creating a more sustainable fashion industry through innovation,” said Isaac Dabah, CEO of Delta Galil Industries. “We see a significant opportunity to grow the Organic Basics brand globally, particularly in the U.S. and Europe, and to expand the product line to include items for the whole family. Our goal is to sell affordable, sustainable, organic products direct to the consumer.”
A certified B Corp, Organic Basics is also Global Organic Textile Standard (GOTS) certified and a member of 1% for the Planet. The brand is known for its use of responsibly, ethically sourced and certified materials, including organic cotton and natural dyes as part of its commitment to minimizing its carbon footprint and impact on the planet.
More than 75 percent of the materials used to manufacture Organic Basics items are plant-based, while more than 15 percent are recycled. The brand assortment includes comfort-oriented women’s underwear, bralettes, sports bras, T-shirts and socks, and men’s underwear and T-shirts.
In recent years, Delta Galil noted it has focused on strategically building its e-commerce presence, investing in its owned brands’ digital offerings and in strategic M&A transactions.
Delta Galil Industries is a global manufacturer and marketer of branded and private label apparel products for men, women and children. The company, based in Tel Aviv, develops innovative seamless apparel, including bras, shapewear and socks; intimate apparel for women; extensive lines of underwear for men and branded men’s underwear, including the brands Schiesser, Eminence, Athena & Liabel; babywear; activewear; sleepwear such as the PJ Salvage brand, and leisurewear.
Delta Galil also designs, develops markets and sells branded denim and apparel under the brand 7 For All Mankind and women’s apparel under the Splendid brand. In addition, it sells its products under brand names licensed to the company, including Wilson, Adidas, Columbia and Tommy Hilfiger.